The Beccaria family has had a business on Bay Avenue in Capitola Since 1921. David's grandfather Joe Beccaria migrated from Italy to Argentina in 1904 at the age of 14. He arrived in Santa Cruz, CA in 1911. He worked in the redwood forests as a logger until 1914 when he enlisted in the Army. He spent two years in Europe during World War 1 “in the trenches”. He received a purple heart for a wound sustained on his arm. He purchased the family farm in 1921 from Lulu Lodge who was the grand daughter of Martina Castro who held the original Spanish Land Grant for the Soquel Rancho. David and his brothers occasionally visited Mrs. Lodge at her mansion behind the family farm. The mansion is still standing today as a museum behind the Capitola Mansion Apartments. David's grandfather worked the family farm until his death in 1953.

David's father Frank Beccaria continued working the family farm and added a produce stand. It was called Frank's Fruit Stand. During the summer months there was a Fourth of July Fireworks Stand. The Fruit Stand was famous for the all you can drink cold apple cider that was sold there. Urban growth during the late 60's and 70's, zoning changes, and economic pressures led to the demise of the family farm.

In the mid to late 1960's Frank Beccaria, David's Father, changed careers and entered the real estate business. He opened Wellington Realtors in 1972 on the site of the original farm. His office had about 15 real estate agents and operated successfully as one of the county’s leading real estate agencies until his retirement in 1992. He also served on the Board of Directors and other committees for the Santa Cruz Association of Realtors during his career.

He also served as a Capitola City Councilman from 1968 to 1972. Previously he had served as a Capitola Planning Commissioner for 8 years. He also served as a volunteer fireman for the Soquel Fire Department for 20 years between 1946 and 1966. He also served as a Director for Central Fire Department for many years.

David joined the firm in 1978 and worked with his father and brothers until 1987 when he opened his own business.

His brother Chris Beccaria now operates Wellington Realtors which is in the same building as David's office. Chris and David work together on many projects and heartily support each other’s businesses. Paintings of the Fruit Stand and the Family Farmhouse are pasted below. The artist is Sylvia Beccaria, their mother.