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FAMILY HISTORY

The Beccaria Family Has Been Serving the Capitola/Soquel Area Since 1921.

 

The Beccaria family has had a business on Bay Avenue in Capitola Since 1921. David's grandfather Joe Beccaria purchased the family farm in 1921 from Lulu Lodge who was the grand daughter of Martina Castro who held the original Spanish Land Grant for the Soquel Rancho. David and his brothers use to visit Mrs. Lodge at her mansion behind the family farm. The mansion still stands today as a museum behind the Capitola Mansion Apartments. David's grandfather worked the family farm until his death in 1954.

David's father Frank Beccaria continued working the family farm and added a produce stand. It was called Frank's Fruit Stand. During the summer months there was a Fourth of July Fireworks Stand. The Fruit Stand was famous for the all you can drink cold apple cider that was sold there. Urban growth during the late 60's and 70's, zoning changes, and economic pressures led to the demise of the family farm.

In the mid to late 1960's Frank Beccaria, David's Father, changed careers and entered the real estate business. He opened Wellington Realtors in 1972 on the site of the original farm. David joined the firm in 1978 and worked with his father and brothers until 1987 when he opened his own business.

His brother Chris Beccaria now operates Wellington Realtors which is in the same building as David's office. Paintings of the Fruit Stand and the Family Farmhouse are pasted below. The artist is Sylvia Beccaria, their mother.

 
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Copyright © 2006 David F. Beccaria & Associates.